With the I-40 and Route 66 running through our backyard, Newberry Springs has a “captive audience” of thousands. The key to growing our hospitality sector is shifting the tourist’s mindset from “driving through” to “stopping in.”

NSEDA Tip: High-visibility signage and “Instagrammable” moments are key. Tourists today are looking for unique, authentic desert experiences. Whether you run a cafe, a shop, or a roadside stand, simple upgrades—like a dedicated Route 66 photo spot or a “Local Guide” pamphlet—can drastically increase your foot traffic and average spend per customer.